Short Breaks - Targeting Carers from Different Backgrounds

Written by Short Breaks NetworkDate 16 Mar 2012

This is a short breaks resource on how to target carers from different backgrounds. It looks at developing a communications strategy, what works in advertising and publicity and running a campaign on our website. When it refers to carers from different background it is talking about specific demographics including young people, people with experience and male carers. It then goes on to outline what you need to consider when planning a communications strategy, the importance of having a key message, the tools and activities necessary for the strategy to work, timescales and resources and evaluation and amendment.