Short Breaks - What works in Advertising and Publicity Campaigns

Written by Short Breaks NetworkDate 16 Mar 2012

This is a short breaks resource on what works in advertising and publicity campaigns. It looks at the most common way that people heard about Short Breaks (word of mouth, adverts and press articles and features). It also mentions how to grab attention, why people would be interested in your publicity, to how get a call to action, what source of media to use and helpful case studies. Case studies are also presented in this resource.